About Pawpaw

We’re here to help pawrents solve real pet problems — with heart, science, and a whole lot of tail wags. 🐾

PawPaw was created for the modern pet parent who’s doing their best, but sometimes just needs a little help. Whether it’s barking that won’t stop, itching that won’t quit, or mysterious poop-eating habits (yep, we went there) — we’re here with expert-backed answers, personalised training and nutrition plans, and curated bundles that actually work.

We know every pet is unique — that’s why nothing here is one-size-fits-all.

Backed by Mandai’s Experts

PawPaw is powered by the team at Mandai X, an innovation arm of Mandai Wildlife Group — the folks behind Singapore’s wildlife parks. That means everything we do is grounded in animal science, behaviour, and welfare.

Our in-house behaviourists and nutritionists work closely with Mandai’s experts to ensure your furkid gets the best advice, backed by real understanding and compassion — not just trends or TikTok tips.

Why We Do What We Do

We know how overwhelming pet parenting can get — especially when your pup’s eating poop, barking nonstop, or scratching like a maniac at 3am. We've been there too. That’s why PawPaw exists:
To give you the tools, knowledge, and support to be the best pawrent you can be — without the stress or confusion.